Principal & Head Strategist

Jodie Carlisle is an award-winning Business & Brand Strategist with 24 years experience in driving customer-centric, marketing-led growth in emerging and competitive markets: Cannabis, Health Care, Technology, Consumer Package Goods, Mining, Finance, Lifestyle Goods, Fashion, and Food & Beverage.

Jodie has worked with industry leaders such as Coca-Cola, Canucks, Whistler/Blackcomb, Connect Hearing and Bell, along with talk-worthy start-ups such as Next Green Wave, The Yield Growth Corp, Urban Juve and Sidekick – to name a few. She has been instrumental in leading companies to achieve record-breaking results such as 40% lift in net revenue, $14M in YR 1 contracts, doubled YOY growth, and 60% campaign ROI. Her cross-functional expertise has resulted in unique insights and strategies leading many of her partners and clients to industry leading positions.

As Owner and Lead Strategist of Five Senses Branding, Jodie is known for humanizing complex brand offerings and acting as a catalyst for business growth. Her success comes from a balanced approach of consumer-influenced business models, data driven insights, and scalable brand and marketing solutions. Together she and her teams have supported dozens of high-profile companies to carry out hundreds of campaigns, re-brands, product launches and marketing promotions across the globe.

In her personal time she enjoys mentoring, food & wine, travelling, the arts and time with her fur-baby, Berkley.