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Urban Walls

Following an in-depth scoping session with management to better understand their vision and objectives, Five Senses Branding proposed and implemented a number of strategic solutions:

  1. Rebranded the company with a more humanized approach
  2. Focused on the personalized nature and flexibility of the product to build a new tagline and brand story
  3. Created a humanized campaign concept tying people, product and spaces together: ‘Modern Faces For All Life’s Spaces’
  4. Refined the marketing strategy and target audience, growing the business reach significantly
  5. Introduced new business channels, increasing product relevance for new markets
  6. Leveraged the budget by maximizing owned assets and networks to take the new brand to the market
  7. Brought the beauty of the product to the forefront of all touch-points including new ‘show me’ product packaging
  8. Focus on community engagement and social sharing via contest to extend reach for the new brand
  9. Leveraged influencer audiences for increased rebrand awareness
  10. Launched the brand and new Fall product line at the industry’s largest trade event, IDS West – with record-breaking sales and engagement

 

Are you ready to push your products into new markets or refresh your existing brand? We’d love to hear from you.

Tags:

Campaign Concept, Campaign Design, Community Outreach, Consumer Packaged Goods (CPG’s), Influencer/Ambassador Program, Marketing Strategy, New Brand Identity, New Business Model / Channels, Packaging Design, Product Design, Rebrand, Removeable Wall Decals, Social Media/ Digital Marketing Plan, Strategic Partnership Agreements., Target Audience, Visual Identity