Following an in-depth scoping session with management to better understand their vision and objectives, Five Senses Branding proposed and implemented a number of strategic solutions:
- Rebranded the company with a customer-centric approach
- Focused on the personalized nature and flexibility of the product to build a new tagline and brand story
- Created quarterly lifestyle campaign concepts tying people, product and spaces together: ‘Modern Faces For All Life’s Spaces’
- Created a targeted marketing strategy and three target audience profiles, growing the business reach significantly
- Introduced new business channels, increasing product relevance for new markets
- Leveraged the budget by maximizing earned, owned, paid and shared assets and networks to take the new brand to the market
- Brought the beauty of the product to the forefront of all touch-points including new ‘show me’ product packaging
- Focus on community engagement, user generated content, social sharing and contests to extend reach for the new brand
- Leveraged influencer audiences for increased rebrand awareness
- Rebuilt the Shopify e-comm website for a more streamlined customer shopping experience
- Developed an informed customer lifecycle journey and resulting email and SMS program to move people through the sales cycle
- Launched the brand and new Fall product line at the industry’s largest trade event, IDS West – with record-breaking sales and engagement
- Continued to build the brand in market with a diverse, lifestyle focused marketing and ad strategy, driving 7.45 MER annually – a very strong return for a crowded marketplace in a challenging economy.
Are you ready to push your products into new markets or refresh your existing brand? We’d love to hear from you.