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sidekick-case-study

Sidekick

With a global-market inspired mobile payment app in development, we partnered with parent company Euro Asia Pay to create a business and brand strategy to help take the new ‘Sidekick’ product to market:

  • International market research
  • 3-Tiered target audience (consumer) profiling
  • Business plan development
  • Brand development, including Sidekick name creation, story, tone of voice, imagery, logo design, brand guidelines
  • Discovery session + brand testing – session hosting and outcomes reporting
  • Marketing (launch) planning
  • Asset creation – web, corporate collateral
  • App review and modifications

Do you have a tech product you’d like help building and launching? Let’s chat.

 

Tags:

business plan, business strategy, marketing, mobile, mobile payments, naming, new brand, new logo, Start-up, tech, technology