With a global-market inspired mobile payment app in development, we partnered with parent company Euro Asia Pay to create a business and brand strategy to help take the new ‘Sidekick’ product to market:
- International market research
- 3-Tiered target audience (consumer) profiling
- Business plan development
- Brand development, including Sidekick name creation, story, tone of voice, imagery, logo design, brand guidelines
- Discovery session + brand testing – session hosting and outcomes reporting
- Marketing (launch) planning
- Asset creation – web, corporate collateral
- App review and modifications
Do you have a tech product you’d like help building and launching? Let’s chat.