Kineon
Kineon
DTC Wearable Tech – From Crowded Category to Market Leader
Role:
Fractional CMO & Brand/Creative Director
850% YoY Growth 1st $1M month Full-funnel KPI lift
Business, Brand, and PR Frameworks
- Brand strategy: research, audiences, positioning, pillars, story, tone of voice and messaging
- New visual identity: imagery, fonts, colour palette, illustrations, templates, and expression across hundreds of operations and marketing tactics
- Built a highly impactful and profitable ‘Pain to Possible’ program and customer ecosystem: educational products, community, bundles, webinars— targeting high-performing athletes, trainers, coaches, biohackers, FemTech and wellness enthusiasts.
- Brand representation at national wellness, trade and PR events
- PR strategy for North America and UK, with global audience including features in Robb Report, Men’s Health, Time, Muscle & Fitness, Shape, Women’s Health, and more
- GTM strategy and seasonal campaign frameworks
- Led market expansion (US + UK + Canada) + B2B channel development
E-Commerce, Partner Program & Marketing Strategy
- Created executive and marketing KPI scorecards and an AI optimized tech stack for tracking marketing results
- Consumer engagement strategy captured 1 Million new data points, driving personalized campaigns and accelerated conversion
- Strategic partner program including data driven selection, metric tracking, content strategies, seeding, incentive programs
- Refreshed website + new high-converting cold-traffic landing pages for CVR gains
- Full funnel, cross-channel GTM marketing plan with audiences, tactics, creative, offer tests, funnels
- Created & optimized 50+ funnel touchpoints: social, emails, partners, and paid media
- Campaign content creation and activation across e-comm, social, quizzes, partners, contests, etc.
- A&B testing across funnel reduced CAC & lifted ROAS, LTV
To see our work in action, visit: https://kineon.io/en-ca