As a mobile payment app company evolving into the blockchain space, Glance came to us for support in developing a new business model and (re)brand strategy. Not only did they require a visionary approach to satisfy existing customers and investors – they also needed a plan solid enough to introduce them to the global stage at the World Economic Forum in Davos, Switzerland.

With one month (over Christmas) to rebrand an entire company, introduce a new strategic business model AND prep all the material required to launch in Switzerland, our team put their boozy eggnogs aside and got to work.

Final deliverables for this project included:

• A business model and support plan for growing new and existing customer bases
• New sub-brand strategy for existing and new business segments
• Rebrand and new visual identity for all new and existing sub-brands
• Launch campaign concept and tactics including: website, brochures, promo items, social materials, corporate collateral
• Annual marketing plan and budget

Is your business or brand in need of support? Call us today – we’d love to hear from you!