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Brix & Mortar

Previously operating under two separate brands and models (Brix and George), this management team hired Five Senses to create a more streamlined business and branding model:

Our approach consisted of:

  • Aligning what was previously two restaurants – name, brand, space, customer experience, business model
  • Crafting a new name “Brix & Mortar”, building on the brand equity of the upper dining/event space (previously known as Brix), while also playing into the  historical Yaletown brick & mortar venue
  • Designing a modern, sophisticated, and approachable visual identity representing the management vision of a thoughtful and approachable place for locals
  • Breathing a human element into the space and the way the food is communicated including hand selected and brandished menus, etc.
  • Creatively directing a custom photo shoot to bring the thoughtfully curated menu to life
  • Creating a modern yet simple website to showcase the constantly changing menus, entertainment and event details
  • Aligning the previously separate social accounts and promotional strategies
  • Creating a launch campaign tying into the Dine Around annual event
  • Supporting the rebrand with a Public Relations campaign involving media dinners and special cocktail releases and menu features

The result of this rebrand was an overall increase in key metrics:

  1. 40% lift in Net Revenue
  2. 75% lift in ‘At Capacity’ and ‘Sell Out’ bookings
  3. 70% increase in Social Media Engagement
  4. 38 published reviews of the restaurant
  5. 2,498,466 impressions made via press releases

 

Are you ready to freshen up your brand and reintroduce yourself to the world? Let’s get planning!

Tags:

Brand and Marketing Strategy, Brand Identity, Business Model, Content Creation, Creative Direction, Custom Photography, Dessert Menu, Dine Around Vancouver, Dinner Menu, Fine-Dining Restaurant, Launch Campaign, Media Dinners, Menu Books, Menu Design, Name and Logo, Printing, Public Relations, Social Media, Visual Identity, Website Design, Wine Menu, Yaletown