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Urban Walls

Following an in-depth scoping session with management to better understand their vision and objectives, Five Senses Branding proposed and implemented a number of strategic solutions:

  • Rebranded the company with a more humanized approach
  • Focused on the personalized nature and flexibility of the product to build a new tagline and brand story
  • Created a humanized campaign concept tying people, product and spaces together: ‘Modern Faces For All Life’s Spaces’
  • Refined the marketing strategy and target audience, growing the business reach significantly
  • Introduced new business channels, increasing product relevance for new markets
  • Leveraged the budget by maximizing owned assets and networks to take the new brand to the market
  • Brought the beauty of the product to the forefront of all touch-points including new ‘show me’ product packaging
  • Focusrf on community engagement and social sharing via contest to extend reach for the new brand
  • Leveraged influencer audiences for increased rebrand awareness
  • Launched the brand and new Fall product line at the industry’s largest trade event, IDS West – with record-breaking sales and engagement

Are you ready to push your products into new markets or refresh your existing brand? We’d love to hear from you.

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Art, Design